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The Nicotine Story Did Not Start With Vaping. It Started When America Was Told Smoking Was Normal.

The Nicotine Story Did Not Start With Vaping. I...

There was a time in the United States when cigarettes were not merely tolerated. They were embedded in culture, glamour, routine, and even professional authority. Tobacco companies used physicians in...

The Nicotine Story Did Not Start With Vaping. I...

There was a time in the United States when cigarettes were not merely tolerated. They were embedded in culture, glamour, routine, and even professional authority. Tobacco companies used physicians in...

Redwood and the Race to Define the Stop Vaping Category

Redwood and the Race to Define the Stop Vaping ...

In public markets, the most valuable healthcare stories are often the ones that solve a real problem before the market has fully priced in how large that problem has become....

Redwood and the Race to Define the Stop Vaping ...

In public markets, the most valuable healthcare stories are often the ones that solve a real problem before the market has fully priced in how large that problem has become....

The Real Cost of Smoking and Vaping Is Measured in Years of Life Lost

The Real Cost of Smoking and Vaping Is Measured...

For many individuals, smoking and vaping are viewed through the lens of habit, routine, or short term choice. The discussion often centers on cost, convenience, or alternatives, but this framing...

The Real Cost of Smoking and Vaping Is Measured...

For many individuals, smoking and vaping are viewed through the lens of habit, routine, or short term choice. The discussion often centers on cost, convenience, or alternatives, but this framing...

The Smoking Problem Did Not Disappear. It Evolved. And That Evolution Is Creating a New Opportunity.

The Smoking Problem Did Not Disappear. It Evolv...

For decades, the global fight against smoking has been measured by one primary metric: the decline of traditional cigarette use. On the surface, that trend has shown progress in many...

The Smoking Problem Did Not Disappear. It Evolv...

For decades, the global fight against smoking has been measured by one primary metric: the decline of traditional cigarette use. On the surface, that trend has shown progress in many...

Most Smokers Do Not Want to Smoke. Most Vapers Do Not Want to Vape. The Real Problem Is How Hard It Is to Stop.

Most Smokers Do Not Want to Smoke. Most Vapers ...

There is a common assumption that smoking and vaping are simply matters of choice, that individuals continue because they want to. In reality, the situation is far more complex. Many...

Most Smokers Do Not Want to Smoke. Most Vapers ...

There is a common assumption that smoking and vaping are simply matters of choice, that individuals continue because they want to. In reality, the situation is far more complex. Many...

Beyond Retail: Where the Real Opportunity in Smoking Cessation Actually Lives

Beyond Retail: Where the Real Opportunity in Sm...

To understand where the smoking cessation market is going, it is necessary to move beyond how it has historically operated. For decades, the category has been built around traditional brick...

Beyond Retail: Where the Real Opportunity in Sm...

To understand where the smoking cessation market is going, it is necessary to move beyond how it has historically operated. For decades, the category has been built around traditional brick...