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Redwood, Cytisine, and the Next Generation of Nicotine Free Cessation

Redwood, Cytisine, and the Next Generation of N...

For more than 40 years, the smoking cessation market has relied on the same basic idea: replace nicotine with more nicotine through gum, patches, or lozenges, and hope the user...

Redwood, Cytisine, and the Next Generation of N...

For more than 40 years, the smoking cessation market has relied on the same basic idea: replace nicotine with more nicotine through gum, patches, or lozenges, and hope the user...

How Vaping Became Big Tobacco’s New Nicotine Trap, Part 2 of 2

How Vaping Became Big Tobacco’s New Nicotine Tr...

In Part 1 of this series, we examined how the cigarette business evolved into a nicotine business. The warning labels came. The science became clearer. The public slowly began to...

How Vaping Became Big Tobacco’s New Nicotine Tr...

In Part 1 of this series, we examined how the cigarette business evolved into a nicotine business. The warning labels came. The science became clearer. The public slowly began to...

How Tobacco Turned Nicotine Into an Addiction Machine, Part 1 of 2

How Tobacco Turned Nicotine Into an Addiction M...

For years, the public was sold a story that now seems almost impossible to believe. Cigarettes were marketed as sophisticated, calming, and socially normal. The health risks were minimized, the...

How Tobacco Turned Nicotine Into an Addiction M...

For years, the public was sold a story that now seems almost impossible to believe. Cigarettes were marketed as sophisticated, calming, and socially normal. The health risks were minimized, the...

The Nicotine Story Did Not Start With Vaping. It Started When America Was Told Smoking Was Normal.

The Nicotine Story Did Not Start With Vaping. I...

There was a time in the United States when cigarettes were not merely tolerated. They were embedded in culture, glamour, routine, and even professional authority. Tobacco companies used physicians in...

The Nicotine Story Did Not Start With Vaping. I...

There was a time in the United States when cigarettes were not merely tolerated. They were embedded in culture, glamour, routine, and even professional authority. Tobacco companies used physicians in...

Redwood and the Race to Define the Stop Vaping Category

Redwood and the Race to Define the Stop Vaping ...

In public markets, the most valuable healthcare stories are often the ones that solve a real problem before the market has fully priced in how large that problem has become....

Redwood and the Race to Define the Stop Vaping ...

In public markets, the most valuable healthcare stories are often the ones that solve a real problem before the market has fully priced in how large that problem has become....

The Real Cost of Smoking and Vaping Is Measured in Years of Life Lost

The Real Cost of Smoking and Vaping Is Measured...

For many individuals, smoking and vaping are viewed through the lens of habit, routine, or short term choice. The discussion often centers on cost, convenience, or alternatives, but this framing...

The Real Cost of Smoking and Vaping Is Measured...

For many individuals, smoking and vaping are viewed through the lens of habit, routine, or short term choice. The discussion often centers on cost, convenience, or alternatives, but this framing...